Two decades of email & marketing infrastructure — brands our team has worked with
Most of the marketing industry is built around getting the opt-in. Almost nobody owns what happens after it — whether the email arrives, whether the message earns attention, whether the customer comes back, and what they're ultimately worth. That gap is the entire reason Optinize exists.
Optinize is led by Itai Hajbi, with a team that has spent two decades in digital marketing and ecommerce infrastructure. Between us: over 200 ecommerce stores managed, more than three billion emails delivered across databases containing 70 million-plus leads, affiliate operations at 700,000 leads a month, and deliverability work on live sending infrastructure for operators and brands.
Authentication, routing, IP and domain architecture, migrations, monitoring. The unglamorous layer that decides everything downstream.
Segmentation, journeys and reporting built on real purchase data rather than templates.
Paid acquisition, conversion and customer value work across ecommerce, marketplaces and high-volume B2C.
These awards were earned by the marketing-automation platform previously built by the Optinize team. The public software platform operated from 2016 and has been closed to new public users for the last two years; the same product, lifecycle and infrastructure experience now powers Optinize's managed work.
Awards earned by the marketing-automation platform previously built by the Optinize team.
A managed service with platform capability behind it. We're not self-service — engagements are scoped, contracted and delivered by our team, in the way an enterprise platform is implemented rather than downloaded.
From growing ecommerce brands to multi-brand operators sending at high volume. The common factor is that email materially affects revenue.
We work remotely with clients internationally, primarily in English, across European, US and Israeli time zones.
A free scan tells you where you stand. A conversation tells you what it's worth fixing.