Email marketing & automation

Email is your cheapest revenue. Most brands run it like an afterthought.

Run properly, email drives a quarter to nearly half of ecommerce revenue. We build and run the whole programme — strategy, flows, campaigns, creative and reporting — on a foundation that actually reaches the inbox.

Book a callStart with deliverability
Two decades of email & marketing infrastructure — brands our team has worked with
Booking.comTOMS Pizza HutMercedes GrouponPlaytika RenuarTwentyFourSeven
What we run

The whole programme, or the part you're missing.

Automation & flows

Welcome, abandoned browse and cart, post-purchase, replenishment, win-back. Multi-branch logic driven by behaviour, not one-size-fits-all templates.

Campaign management

Calendar, segmentation, copy, design, build, send, QA and reporting. Weekly cadence that doesn't burn your list.

ESP setup & migration

Klaviyo and every major platform. Clean account architecture that scales from ten thousand profiles to hundreds of thousands.

Segmentation & suppression

Engagement tiers, RFM segments and sunset rules — the work that protects your sender reputation while raising revenue per send.

Email & SMS together

One journey across channels instead of two teams sending into the same inbox and phone with no coordination.

Reporting that means something

Revenue per recipient, flow-level attribution, cohort behaviour. Not open rates, which stopped being trustworthy years ago.

The difference

We don't send into a broken pipe.

Most email agencies write beautiful campaigns and never check whether they arrive. We start from the infrastructure — authentication, reputation, list health — because a 40% lift in creative performance is worth nothing if 40% of your mail is in spam. Deliverability is not an add-on here; it's the foundation everything else sits on.

See the deliverability work
How we start
1

Audit

Your current flows, segments, sending health and revenue attribution. We find where the money is leaking before proposing anything.

2

Fix the foundation

Authentication, list hygiene, suppression rules. Unglamorous, and usually the fastest win available.

3

Build the core flows

The automations that earn while you sleep, in priority order by revenue potential.

4

Run and iterate

Campaign cadence, testing, monthly reporting against revenue — not vanity metrics.

Straight answers
Which platforms do you work with?

Klaviyo most often for ecommerce, plus the other major ESPs. We're platform-agnostic — and we'll tell you honestly if the one you're on is the wrong fit for your volume.

Do you write and design the emails?

Yes. Strategy, copy, design and build. You approve before anything sends.

Can you just fix our flows and leave?

Yes. Project-based flow builds are common. Ongoing management is a retainer, but there's no requirement to start there.

How is this priced?

Project fee for audits and flow builds; monthly retainer for full programme management, scaled to sending volume and scope. Quoted after the audit.

Want to know what your email is actually worth?

Start with a free deliverability scan — then we'll talk about the programme on top of it.