Home / Solutions / ESP / IP migration
ESP / IP migration

Move the platform without losing the inbox.

We plan the architecture, data, authentication, suppression, warming and cutover so a platform change does not reset years of sender trust.

ESP migrationIP migrationWarm-upCutover
Book a specialist callStart with a free test
The work

What Optinize handles.

01

Migration design

Define streams, subdomains, IP allocation, provider requirements, data and rollback paths.

02

Controlled cutover

Move engaged traffic first, preserve suppressions and prevent duplicate or unauthenticated sends.

03

Post-migration validation

Monitor placement, blocks, complaints and business-critical flows until the new setup is stable.

Best fit

This is usually worth solving when:

  • You are moving to or from Klaviyo, SendGrid, Mailgun or another ESP
  • A dedicated-IP strategy needs redesign
  • Transactional and marketing traffic must be separated
  • The current platform has become a deliverability constraint

Get a precise diagnosis before committing to a project.

Share the domain, platform and symptom. We will tell you what we can verify, what remains uncertain and the next sensible step.

Related