Results

Two decades of work, and what it produced.

Below are outcomes from engagements our team has run. Every figure comes from a real client account. Context differs in every business — these show how we work, not a promise of identical outcomes.

Two decades of email & marketing infrastructure — brands our team has worked with
Booking.comTOMS Pizza HutMercedes GrouponPlaytika RenuarTwentyFourSeven
Verified reviews

Deliverability, in the client's own words.

Verified Upwork review
★★★★★✓ Verified Upwork review
"Great communicator and tech expert — delivered solutions above our expectations, way ahead of milestone deadlines. This was the initial part of a broader deliverability and mailbox/domain project to remove bottlenecks we'd faced for years. Warmest recommendation."
Jovan — Head of eCommerce & Partnerships, Bee IT
DMARC setup & deliverability
Verified Upwork review
★★★★★✓ Verified Upwork review
"SPF, DKIM and DMARC implementation, DNS checks across MX, A, CNAME and TXT, troubleshooting authentication and deliverability, monitoring domain reputation and interpreting DMARC reports. Reliable and knowledgeable — highly recommend for anyone who needs sending-domain setup and email deliverability."
Bee IT — sending-domain & deliverability remediation
SPF / DKIM / DMARC · domain reputation
Selected outcomes

Numbers from real accounts.

2.4K%
revenue growth across a multi-year enterprise engagement
+986%
increase in revenue from existing customers
×4.5
revenue from newsletter after email programme rebuild
leads year on year at improved return on ad spend
−65%
cost per click with conversion rate up 60%
+193%
conversion increase on a rebuilt funnel
$2.5M
from zero in two years on a new marketplace channel
10×
monthly revenue within a single year

These examples show how our team maps systems, data flows and decision points. Not a promise of identical outcomes.

Case notes

Three engagements, described honestly.

iGaming operator — deliverability

Began as an audit, became a multi-phase migration: authentication, routing, IP management and monitoring across operator domains. Scope deliberately limited to the technical layer. Ongoing.

Bee IT — domain remediation

DMARC setup, then subdomain remediation across sending domains and mailboxes: SPF, DKIM, DNS records across MX, A, CNAME and TXT, plus reputation monitoring and DMARC report interpretation. Five stars, delivered ahead of milestones.

Pizza Hut Israel — omni-channel automation

Five disconnected systems consolidated into one customer view. Eight behavioural automations built; the welcome flow alone doubled members club signups.

Read the case study →

Ecommerce — newsletter rebuild

Open rates lifted from the twenties to the seventies on segmented sends, with newsletter revenue up 4.5×. The work was mostly hygiene and segmentation, not creative.

Product history & recognition

Recognition earned by the platform our team previously built.

Before Optinize focused on managed deliverability and lifecycle growth, the team built and operated a public marketing-automation platform. These Capterra Top 20 awards belong to that earlier platform.

Capterra 2017 Most User-Friendly award
2017 · Most User-Friendly
Capterra 2017 Most Affordable award
2017 · Most Affordable
Capterra 2018 Most User-Friendly award
2018 · Most User-Friendly

Awards earned by the marketing-automation platform previously built by the Optinize team.

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