Build the journeys that keep earning between campaigns.

We map customer moments, define trigger and exclusion logic, build each flow, validate it end to end, and measure incremental contribution instead of counting sends.

KlaviyoLifecycle flowsTrigger logicMeasurement

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The work

What Optinize handles.

Journey architecture

Prioritize welcome, browse, cart, post-purchase, replenishment, loyalty and win-back by expected impact.

Build & integration

Configure events, attributes, templates, branching, frequency controls and channel handoffs.

Optimization

Measure conversion, overlap and fatigue, then improve the journey using controlled changes.

Best fit

This is usually worth solving when:

Critical lifecycle flows are missing or outdated
Automations overlap and over-message customers
Klaviyo or another ESP is underused
Revenue attribution cannot distinguish automation value

Get a precise diagnosis before committing to a project.

Share the domain, platform and symptom. We will tell you what we can verify, what remains uncertain and the next sensible step.

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