Two decades of email & marketing infrastructure — brands our team has worked with
Run properly, email drives 25–40% of ecommerce revenue. Most brands optimise the creative and never check the pipe. We work on both — starting with whether your mail reaches the inbox at all.
Order confirmations sharing a sending domain with promotional blasts. One complaint spike on a discount campaign and your receipts stop arriving — a support crisis before it's a marketing one.
Every dead address and spam trap you keep mailing tells Gmail you don't know who your customers are. Bounce rates above 2–3% are read as negligence and cost you reputation directly.
Technically the inbox. Commercially invisible. Most tools call it a win; your open rate disagrees, and nothing tells you it's happening.
You're mailing people who haven't engaged in months — the exact signal providers filter on. Reactivation in the wrong order burns the domain it was meant to rescue.
Switching ESP or IP with no warm-up plan destroys a reputation built over years, usually in a fortnight, usually just before peak season.
A welcome series written three years ago, still sending, still counted as "we have automations". Revenue per recipient tells the real story.
Most ecommerce email agencies write good campaigns and never measure arrival. We check the infrastructure first because it's usually the cheapest, fastest revenue available — and because every improvement afterwards compounds on top of it instead of leaking through it.
Pizza Hut Israel ran customer relationships through several disconnected systems. Consolidating them and building eight behavioural automations doubled members club signups on the welcome flow alone.
Free scan in 60 seconds, or a full inbox placement test from our team within a day.