Resources

Deliverability, explained without the mystique.

Guides on the parts of email infrastructure that decide whether your revenue arrives. Written by the team that does the work, not by a content agency.

The Gmail & Yahoo sender requirements, in plain English

What the 2024 bulk-sender rules actually require, what changed through 2025 enforcement, and exactly how to check whether you comply. The single most consequential change to email in a decade.

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SPF, DKIM and DMARC without the jargon

What each record actually does, how alignment works, and the safe path from p=none to enforcement without losing legitimate mail.

Coming soon

Why your mail lands in Promotions

The tab nobody optimises for, why most tools count it as a win, and what actually moves a message to Primary.

Coming soon

Migrating ESP without losing your reputation

Warm-up plans, staged cutover, and the verification gates that stop a migration becoming an outage.

Coming soon

Rather just know where you stand?

The free scan reads your live DNS in about a minute and asks for nothing.