Two decades of email & marketing infrastructure — brands our team has worked with
You spent the money to acquire them once. Whether they come back is a system, not luck. We design and run that system — segmentation, lifecycle journeys, win-back and loyalty — and report on what it actually returns.
The full map from first purchase to loyal repeat — every stage, the message it needs, and the trigger that fires it.
Recency, frequency and value tiers that let you speak differently to a first-timer, a regular and someone slipping away.
The window right after a purchase is the highest-intent moment you'll ever get. Most brands send a receipt and go quiet.
Lapsed buyers are cheaper to recover than strangers are to acquire — if you reach them, and if the offer respects why they left.
Consumables and repeat categories: timed reorder prompts based on real consumption cycles, not arbitrary delays.
Repeat rate, time-to-second-purchase, cohort revenue curves. The numbers that tell you whether retention is genuinely improving.
Lapsed-customer sends are the single most likely email to hit spam — you're mailing people who haven't engaged in months, which is exactly the signal providers use to filter. It's why retention work and deliverability work belong in the same team. We sequence reactivation so it rebuilds engagement instead of burning your domain reputation.
Flow-driven wins appear within weeks. Genuine cohort improvement takes a quarter or more — you're changing behaviour, not flipping a switch. We report both so you can see early signal and real movement.
Yes, and the more the better. Purchase history is what makes segmentation worth anything. We work with what your platform already stores.
It overlaps but it isn't the same. Email is a channel; retention is the strategy that decides what the channel says and when. Most clients run both together.
Book a call, or start with a free scan of the infrastructure it all runs on.